Page 90 - Experience Magazine Summer 2023

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THIS UNIQUE SERIES GIVES VIEWERS A LOOK AT WHAT GOES
INTO CREATING FULLY CUSTOMIZED BUILDS CREATED BY FOUR
DIFFERENT BUILDERS THAT ARE AT THE TOP OF THEIR GAME.
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PATH TO

PERFORMANCE

ON THE ROAD TO THE 2024 BARRETT-JACKSON CUP WITH CASTROL

Barrett-Jackson and Castrol have teamed up for the Jackson Cup Champion. Grudgel won the 2023 Cup
Castrol EDGE Path to Performance, a web series available with a custom 1969 Pontiac Firebird that holds a land-
on YouTube that documents four builders who are speed racing class record for the ECTA standing mile with
each creating a custom, one-of-a-kind build to compete 199.027 mph. To defend their title, the BBT Fabrications
in the 2024 Barrett-Jackson Cup. This unique series team will be building a 1959 Chevrolet Impala that they
gives viewers a look at what goes into creating fully plan to show off at the 2024 Cup in its bare metal form
customized builds created by four different builders that to show off their metalworking skills.
are at the top of their game. Jeff and Jesse Greening from the Greening Auto
The Barrett-Jackson Cup was first introduced in 2013 Company plan to show a 1961 Chevrolet Biscayne, while
and has an important legacy in the world of custom cars. fellow competitors Jeremy and Phil Gerber, owners of
“Barrett-Jackson helped pioneer Resto-Mod culture,” said the Roadster Shop, are building a Mid-1970s Chevrolet
Craig Jackson, chairman and CEO of Barrett-Jackson. square body pickup truck. Lastly, Joe and Paul Van Nus
“As technology has progressed, so has the quality and from Dutchboys Hot Rods will bring a 1967 Chevrolet
workmanship of these beautiful custom vehicles. The Cup Chevy II to the Barrett-Jackson Cup Competition.
provides builders the opportunity to showcase their talent.” Each builder is known for something different – whether
Each year, 50 spectacular machines from all spectrums of it is fabrication, chassis, paintwork or bodywork. One
the automotive hobby vie for the coveted “Ultimate Best thing is certain though – each builder will be showing
in Show” award plus a cash purse in a fierce competition off their skills to the fullest. After all, pushing boundaries
that celebrates innovation, artistry and craftsmanship is what the Barrett-Jackson Cup Competition is all about,
in the collector car hobby. Renowned builders Bobby and there is no grander stage than during the flagship
Alloway and Troy Trepanier serve as Cup judges. Scottsdale Auction that takes place each January, where
For this competition, there is no rule against asking, the winners will be decided.
“What if?” The Path to Performance series provides To continue to watch as each build progresses, view the
viewers with a behind-the-scenes look at four builders series on Castrol’s YouTube channel and keep following
who turn their creative visions from blank canvas into the Path to Performance.
reality – each creating a custom vehicle that will compete
in the 2024 Barrett-Jackson Cup. SCAN TO WATCH THE SERIES
Among the builders highlighted in the series is Troy
Gudgel of BBT Fabrications, the defending Barrett-

90 BARRETT-JACKSON EXPERIENCE SUMMER 2023