Page 91 - Experience Magazine Spring 2022
P. 91
SUPERCAR
THERAPY
BARRETT-JACKSON PARTNERS WITH DRIVEN PROJECT TO
TAKE KIDS ON THE RIDE OF THEIR LIVES
In 2021, while attending Cody Walker’s rewarding activity was one of my favorite
FuelFest in Phoenix, Barrett-Jackson Chairman elements of the entire auction.”
and CEO Craig Jackson and Vice President of Twenty extraordinary supercars took “Very
Brand Strategy Carolyn Jackson participated in Important Passengers” on an adrenaline-
an event with Driven Project, which provides filled joy ride through North Scottsdale.
“supercar therapy” to kids battling critical
illnesses and heavy life challenges. “It’s important for kids who are dealing with
hardships in life to have a positive outlook. A
“Supercars represent what every child ride in a supercar can impact the way they view
dreams of. To see the smiles and excitement the world and help them find a silver lining in
these cars brought to the children and their their situation,” said Kevin Gordon, founder
families at FuelFest was touching,” Craig and executive director of Driven Project.
said. The Jacksons knew that bringing Driven
Project to Barrett-Jackson would be a great After the ride, each child received a hero’s
way to open QT Family Day at the 2022 welcome on the auction block and a gift bag
Scottsdale Auction. filled with goodies from Barrett-Jackson and
Toyota.
“It was incredibly important for Barrett-
Jackson to kick off our 50th Anniversary Barrett-Jackson was honored to offer the
celebration with an emphasis on something platform for this special endeavor. It touched
that is truly important, and that’s helping the lives of the auction company’s team as
families who may be facing some difficult deeply as it did those of the participants.
challenges,” Carolyn said. “Hosting this
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