Page 90 - Experience Magazine Spring 2022

hammer sold for $500,000, and Mrs. Mauzy added an important to sell the car at Barrett-Jackson. I was able to
additional $200,000, bringing the total amount raised get a lot of publicity from the experience.”
for the two charities to $700,000.
Operation Homefront experienced similar post-auction
“The exposure also has been unbelievable,” said Ashley benefits. “We saw nearly $1 million in publicity value
Brown, founder and CEO of Selfless Love (top left related to the hundreds of stories shared in many
Ed and Ashley Brown, Pitbull, Eloise and John Paul American and international media markets,” Brig. Gen.
DeJoria). “Our website views alone jumped 175% the Pray said. “That kind of publicity helps us reach not
night of the event, and our social media plat-forms grew only those who may be interested in supporting our
a ton. You can’t put a number on the long-term impact important work but also those military families who
Barrett-Jackson and the Barrett-Jackson community have may need our help.”
on these charities all over the U.S.” More than $8.8 million was raised by the sale of official

Also making an appearance on the block was rock star charity vehicles for 12 worthy nonprofits during Barrett-
and longtime Barrett-Jackson friend Bret Michaels (top Jackson’s 50th Anniversary celebration. The 2022
right with two Barrow Neurological Foundation nurses) Scottsdale Auction also saw an amazing unplanned
who helped support the sale of a 1973 De Tomaso moment of generosity. To encourage bidding on a 1963
Pantera. The $155,000 raised benefited The Barrow Chevrolet Corvette custom split-window coupe, Barrett-
Neurological Foundation, an organization near and dear Jackson friends Jen and Greg Holmes of the Holmes
to the musician, who credits Barrow with saving his life Family Trust matched the sale price of $500,000. These
following a brain hemorrhage. added funds were donated to Barrett-Jackson Charities’
Driven Hearts campaign, which has raised millions of
Gigi Garner (lower right), daughter of the late actor
James Garner, knew that selling her dad’s beloved dollars and incredible awareness for the American Heart
Cadillac CTS was the best way to raise money for the Association.
James Garner Animal Rescue Fund, the animal welfare From being on the action-packed auction block to the
charity she founded in her father’s memory. “The Fund media fanfare that follows, Barrett-Jackson’s charity car
isn’t a large organization. I’m just one person doing auctions are win-win situations for everyone involved.
everything by myself,” she said. “That’s why it was

90 BARRETT-JACKSON EXPERIENCE SPRING 2022