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the passion of car collecting to others than we could HISTORY (formerly The History Channel) was
ever achieve by purchasing blocks of broadcast time launched in 1995 and is the leading destination for
or advertising on a network. This will bring an even award-winning series and specials that wrap historical
broader awareness of the collector car industry to a new knowledge in entertainment. Originally launched in
and ever-growing audience.” 1999 as The Biography Channel (later simply Bio), FYI
From A+E’s standpoint, Barrett-Jackson will be the ideal came into being in 2014, bringing together in one place
complement to FYI and HISTORY’s “DRIVE”– a block of a range of enthusiast lifestyle genres, from cars to all
programming curated specifically for auto enthusiasts. things home, the great outdoors, the amazing stories
“We’re super excited about Barrett-Jackson coming behind collectibles and much more.
to DRIVE,” said A+E Networks Head of Enthusiast Fans can expect a new look, new excitement and a new
Brands Christian Murphy. “We’ve spent a few years perspective going forward, with not only live auction
now building an auto enthusiast audience and we coverage, but also premieres as well as short-form and
believe it will be a perfect fit within that world that original Barrett-Jackson specials.
lives on both HISTORY and FYI, alongside many other “We’re going to be doing more leading into each
complementary auto shows.” auction,” said Jackson. “We’re going to be giving the
Now reaching more than 380 million homes worldwide, auctions similar treatment to sporting events, with ‘pre-

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