Page 90 - Barrett-Jackson_FirstLook_Fall2020

NEW BEGINNINGS

BARRETT-JACKSON’S

TV PARTNERSHIP WITH

FYI AND HISTORY

For a quarter of a century now, collector car aficionados from
far and wide have been watching Barrett-Jackson auctions
on television, creating a multi-generational fan base for
which the company is incredibly grateful. It all began in
1995, when Barrett-Jackson CEO Craig Jackson took the
reins of the company with a vision to bring the incredible
world of collector cars into the living rooms of homes across
America through live national television coverage. That very
same year, Roger Werner and Bob Scanlon started an auto
enthusiast-specific television channel called Speedvision.
Jackson reached out to see if they’d be interested in covering
the auction, and in 1996 television history was made as
same-day tape-delayed highlights of the Scottsdale event
were broadcast on the new network. The response was so
overwhelming that live coverage of the Scottsdale Auction
began the next year, changing the face of the car collecting
hobby forever.

Speedvision evolved into SPEED and later became Fox
Sports1, but the Barrett-Jackson live auction coverage - - -
remained and grew through these changes, continuing to FANS CAN EXPECT A NEW LOOK, NEW
thrill millions of collector car fans across the nation. In
2015, coverage grew even further with the automotive-centric EXCITEMENT AND A NEW PERSPECTIVE
Velocity and Discovery Channel providing more than 100 GOING FORWARD, WITH NOT ONLY LIVE
hours of both national and international live coverage. AUCTION COVERAGE, BUT ALSO PREMIERES

Now, Barrett-Jackson is honored that FYI and HISTORY AS WELL AS SHORT-FORM AND ORIGINAL
– part of the A+E family of networks – have selected BARRETT-JACKSON SPECIALS.
The World’s Greatest Collector Car Auctions as part of
their programming lineup. “I was very excited when A+E - - -
approached us about broadcasting Barrett-Jackson auctions
on FYI and HISTORY,” said Jackson. “It means a lot to have a
partner like this. It is a much more effective way of spreading

90 BARRETT-JACKSON FIRST LOOK FALL 2020