Page 9 - Barrett-Jackson_FirstLook_Fall2020

just reinforced that we’re going down Resto-Mods, which today is one of the
the right path and are working hard most successful segments in the auction
to get everything in place while world, particularly on our stage. We’re
complying with city, state and federal excited to not only involve the people
guidelines. who have long loved the custom car
world, but – more importantly – also
There was unparalleled consignment
activity from the day we announced the expand that community to people who
event. Early on we lined up virtually potentially have never been involved in
something for everybody, which is a this segment of the hobby before.
signature of any Barrett-Jackson auction. Supercars? Where, other than at Barrett-Jackson, are builders
You bet – including an incredible Lexus LFA and a going to get the opportunity to showcase the fruits
2018 Ford GT. We’ve got a beautiful lineup of muscle of their labor, their craftsmanship and their talent,
cars, including an awesome 1970 HEMI ’Cuda. Resto- to a fresh, new audience? Expanding the custom car
Mods – some of the finest we’ve ever seen at Barrett- segment to people around the world, who haven’t
Jackson. You name it, we have it. So there will be no necessarily been involved before, is really the goal of
lack of enthusiasm and no lack of quality going across the Barrett-Jackson Cup.
the auction block – and I guarantee you there will be While our “Road to 50” has encountered a lot of
no lack of excitement that all this is going to generate. detours, the Barrett-Jackson Cup competition at our
To add to the excitement, and again reinforce why flagship Scottsdale Auction in 2021 will set the stage
Scottsdale is Scottsdale, we are in the incredible for an incredible return of this prestigious award.
position to announce something very near and With the anticipation for our Fall Auction continuing
dear to my heart – the return of the Barrett-Jackson to build, as well as adding the Cup to the calendar, I
Cup. First introduced in 2013, the Cup competition and the entire Barrett-Jackson family look forward to
crowned three consecutive Ultimate Best of Show creating excitement not only for those in attendance
champions before taking a hiatus until the perfect and online – but also for our new television audience
opportunity for its return presented itself – and on FYI and History.
what better time than now! It will be an amazing
opportunity for all the top builders in the country As we continue to carefully navigate this new world
to showcase their masterful works of art and vie for of live auctions, our passion and dedication to
what was and will again be one of the most coveted bringing you the finest and most exciting events in
awards in the collector car hobby. the world will only continue to intensify.

The Cup brings together a segment of the car culture
Barrett-Jackson embraced long ago: customs and

LOT #749 - 2012 LEXUS LFA - NO RESERVE