Page 4 - Barrett-Jackson_FirstLook_Fall2020

JOIN US ON-SITE OR ONLINE FOR THE FALL AUCTION

I THINK IT’S SAFE TO SAY THAT 2020 HASN’T EXACTLY
TURNED OUT LIKE ANY OF US THOUGHT IT WOULD.
It’s been a tough time for many, and we here at Barrett-Jackson
sincerely hope that you and yours have remained healthy and
safe during these unprecedented times.

After hosting our best Scottsdale Auction ever in January – the
best Barrett-Jackson auction in history, in fact – COVID-19 hit.
Like so many businesses, we had to try and make decisions
based on ever-changing waves of information, restrictions and
concern.
Out of an abundance of caution, we decided early on not to
hold our Palm Beach event in April, as well as our Northeast
event in June. We wanted to take the time to learn about this
pandemic and how to best adapt our business during it. We
carefully observed what other industries were doing and the
lessons learned along the way. Of paramount importance to us
was the health of our customers, our fans and our team.

In the meantime, we held two very successful online auctions
WITH CRAIG JACKSON AT THE HELM, in May and July, featuring many notable No Reserve sales and
THE COMPANY IS CELEBRATING a number of world auction records set. Most importantly,
49 SUCCESSFUL YEARS IN THE
COLLECTOR CAR HOBBY. CRAIG IS we teamed up with NASCAR team owner Richard Childress
ALSO AN AVID CAR COLLECTOR, to auction a very special Dale Earnhardt race car (opposite
AWARD-WINNING RESTORER AND page top left), which raised $425,000 to help with COVID-19
RACING ENTHUSIAST.
relief efforts.
THE WORLD’S GREATEST COLLECTOR CAR AUCTIONS ® But through it all, the question we were most often asked was
Ethics. Integrity. Transparency. when we could get back to a live event.
Since 1971. All the while, we’ve been working with our partners and local
officials at our various venues to determine what the next step
might be. We wanted do things right when we returned to live
events, with our guests’ health and safety being at the forefront.
Much time and effort was put into evaluating the different issues
that presented themselves, but it soon became clear that a live
event held at our home base, WestWorld, provided the best level
of comfort and control, and this special Fall Auction came to be.
The Barrett-Jackson team has worked diligently with officials
from the State of Arizona and the City of Scottsdale to
implement as many health and safety precautions as possible
(see “Going The Extra Mile,” page 14), and great attention
has been paid to physical distancing and new paperless and
contactless processes. The city itself has gone to great lengths at
WestWorld, installing air and surface-cleaning ion generators
and UV lights, along with other technology. Much of this
was accomplished through the federal CARES Act, and it’s a

4 BARRETT-JACKSON FIRST LOOK FALL 2020