Page 19 - Experience Magazine Spring 2023

Fierce bidding pushed the sale of the first
retail production 2024 GMC Hummer EV
Edition 1, VIN 001, to $500,000 — all for
a great cause, with 100% of the hammer
price benefiting Tread Lightly!, a non-profit
organization that educates people on how to
recreate responsibly while adventuring in the
outdoors with any type of motorized vehicle.
To mark the five-year anniversary of the
Driven Hearts campaign, Nancy Brown, CEO
of the American Heart Association (AHA)
joined Barrett-Jackson Chairman and CEO
Craig Jackson and President Steve Davis on
the podium following the sale of the GMC
Hummer to accept a donation from Barrett-
Jackson Charities. Created by Barrett-Jackson’s
Chief Philanthropy Officer Carolyn Jackson,
the Driven Hearts campaign has raised
millions of dollars and incredible awareness
for the American Heart Association.
Also selling for a good cause was the late
General Colin L. Powell’s 2015 Chevrolet
Corvette Stingray, with 100% of its $200,000
hammer price benefiting America’s Promise
Alliance, the organization General Powell
founded and chaired for decades to help
America’s youth.
The last charity vehicle on Saturday night was
VIN 001 of the all-new 2024 Ford Mustang GT,
which brought the hammer down on a final
bid of $490,000 with an additional $50,000
donation from San Tan Ford and another
$25,000 donated by Michelle Mauzy, noted
philanthropist and longtime member of the
Barrett-Jackson family, bringing the total to
$565,000, with the entire amount benefiting
JDRF, the leading global organization funding
type 1 diabetes (T1D) research.
A highly anticipated moment on Saturday was
the announcement of the Barrett-Jackson Cup
winners. Nearly 50 incredible custom vehicles
were hand-selected for the competition. Hot-
rod builder Bobby Alloway and automobile
designer and builder Troy Trepanier selected the
Top 5 finalists and the Ultimate Best of Show
winner. Taking the coveted and prestigious
Ultimate Best in Show Award — and a $20,000
prize — was a 1969 Pontiac Firebird built by
Troy Gudgel at BBT Fabrications and owned

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