Page 108 - Experience Magazine Spring 2023

FEAST FOR THE EYES

NEW LED SCREENS ENHANCE BARRETT-JACKSON EXPERIENCE

One of the trademark components of the So how did a 10-story building’s worth of
Scottsdale Auction is its size. The site itself has LED screens even fit into the arena? The
nearly one million square feet under cover, two side screens flanking each side of the
spanning nearly a mile in length. The auction auction block, which typically show the
arena itself is enormous, designed to hold current car being sold and the current bid,
thousands of people, with a giant American have been upgraded to 12-by-20-foot LED
flag spanning 30 by 50 feet overhead. Now, screens – that’s 40 feet with those two
just when you thought The World’s Greatest screens alone. On the left side of the block,
Collector Car Auctions couldn’t get any bigger adjacent to the side screen, a 6.5-by-12-foot
or better, 108 feet of new LED screens have screen was added where information on
been added – the equivalent of a 10-story auctions were previously displayed. This
building turned on its side. new screen shows future auction dates, top
sellers of the day, what recently sold and
Clear, detailed and massive, the new LED
screens provide as stunning a feast for the what Lots are coming up next. That brings
eyes as one you would find at any IMAX the total up to 52 feet. Behind the auction
theater or high-tech sports arena. The top- block, an impressive 6.5-by-56-foot LED
quality screens have changed the entire screen was added, bringing the total screen
dynamic of the auction, visually elevating the width to a glorious 108 feet.
overall experience.

108 BARRETT-JACKSON EXPERIENCE SPRING 2023