Page 103 - Experience Magazine Spring 2023

MARKS FIFTH ANNIVERSARY

#DrivenHearts 71 BARRETT-JACKSON.COM
DRIVEN strong
Barrett-Jackson’s first-ever BARRETT-JACKSON.COM #DrivenHearts To honor Ressler’s memory and
yearlong charitable initiative – BARRETT-JACKSON.COM #DrivenHearts 71 help the Driven Hearts cause, Craig
Driven Hearts – has continued est 71 Jackson, Chairman and CEO of
long past its first year and helped #DrivenHearts BARRETT-JACKSON.COM Barrett-Jackson, donated a pristine
bring awareness about heart white 35th Anniversary Chevrolet
health and the American Heart Corvette to be sold to benefit the
Association (AHA) to millions AHA during the 2018 Scottsdale
worldwide. Currently celebrating Auction. The special car had
its fifth anniversary, Driven Hearts been gifted by Ressler at the 2006
moved into the fast lane back in Scottsdale Auction to Craig and his
2018 at the Scottsdale Auction. mother, Nellie. While the emotional
The initiative was spearheaded sale raised much-needed funds, it also
by Barrett-Jackson’s Vice President of Brand Strategy inspired Darrell and Charmaigne Pullen to donate an
and Chief Philanthropy Officer Carolyn Jackson. identical 35th Anniversary Corvette to raise even more
Part of Carolyn’s inspiration for the Driven Hearts awareness for the cause at the 2018 Northeast Auction.
initiative came from losing beloved members in the The 2018 Driven Hearts initiative culminated with the
collector car community to heart-related issues. One 59th Annual Phoenix Heart Ball – one of the nation’s
such member was Dave Ressler, who exemplified the largest and most anticipated galas benefiting the
philanthropic spirit of car collectors and contributed American Heart Association, which Carolyn chaired
much to Barrett-Jackson’s charitable efforts on the in 2018. Carolyn’s efforts were further recognized
auction block over the years. when in 2019 she received the American Heart
Association Award of Meritorious Achievement, the
highest award given to a layperson by the AHA.
The legacy of Driven Hearts lives on in 2023 and has
inspired an incredible number of people to make
positive lifestyle changes to improve their heart
health. The initiative also resulted in the creation of
an official Barrett-Jackson license plate that allows
Arizona drivers to display their passion for collector
cars on their vehicles and to know they’re helping
promote heart health awareness. A portion of each
plate fee goes to Barrett-Jackson Charities, earmarked
for the AHA. Everyone with a vehicle registered in
Arizona is eligible to order the special plate through
the Department of Motor Vehicles.

Educating people about heart disease and stroke is
an integral part of Barrett-Jackson auctions, with
prominent on-site messaging that has included each
collector car crossing the auction block being adorned
with a special license plate featuring the words
“Driven” and FAST to call attention to the initiative.
Additionally, a large sign displaying the AHA’S “FAST”

VISIT BARRETT-JACKSON.COM FOR THE COMPLETE DOCKET 103