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these customs and incredibly modified cars are the Most of these custom cars you look at today, particularly
coachbuilders of our world today. They are truly the Resto-Mods, feature cutting-edge technology in a
craftsmen. They’re truly talented artists. To have them classic wrapper. Technology has advanced to where
showcased on the Barrett-Jackson stage is so appropriate you have options available that didn’t exist back in
because we’ve really created the awareness of this market the day. As technology advances, the sophistication of
segment at Barrett-Jackson and broadened that audience these builds advances as well. When you have a car that
tremendously thanks to the reach of our live television was best of the best in the past, it becomes historical.
presence and our social media footprint. It’s always going to be valuable. It’s always going to

The Barrett-Jackson stage and the influence that comes be desirable. But it’s not going to be the same car as
with it also brings new people into the hobby to one somebody creates 10 years from now, because
celebrate all things automotive, particularly cars that technology evolves; components evolve.
have been modified and dialed-in to such a level as our And technology is on the verge of taking another leap.
Cup contenders. The electric vehicle era is coming of age. That’s going
This year we’re proud to announce that for the Ultimate to be a topic of conversation for customizers. They’re
Best in Show trophy we’re bringing back renowned already doing it, in fact. At some future Barrett-Jackson
builder Bobby Alloway as a judge, and we’ve got Troy auction, I’m sure we’ll be seeing “Electro-Mods” sharing
Trepanier coming in as well. Troy built the car that the stage with Resto-Mods.
won the first Barrett-Jackson Cup in 2013, an amazing Our goal is to raise interest in these cars and expose
Torino constructed for George Poteet, who has owned this incredible talent of the builders and the cars to a
some of the finest customs, street rods and hot rods on much larger growing market that only Barrett-Jackson
the planet. In addition to the Ultimate Best in Show, can reach. Our social media footprint, live television
the People’s Choice Award will be voted on by Barrett- broadcasts, corporate relationships and partnerships,
Jackson fans via social media. The field is limited to 50 allow us to get these cars and builders and the
entries, and you can be assured they will represent the excitement they represent out to the world. We want
cream of the crop of custom builds. to expand the audience to view and appreciate these
incredible cars.
Why do we celebrate these Resto-Mods and customs?
So many people look at a car as a utilitarian device that Along with raising interest, we hope to educate people
takes them from point A to point B. But these cars are about what goes into building the type of customs that
much more than that. These cars are statements, absolute compete for the Barrett-Jackson Cup. These cars are
pieces of art. What the best cars have in common are incredibly labor-intensive. That value they represent does
truly passionate designers and builders who appreciate not come inexpensively –not just in dollars and cents,
the old, anticipate the new and marry the two together in but also the amount of time invested. Thousands of
the form of a show-stopping car or truck. hours go into creating these works of art. But money is
The car becomes a blank canvas, and the builder and the never really the motive for a lot of these people who are
designer together come up with something totally unique. passionate about the cars. They want a particular car, it’s
But the key element is the execution and innovation of their dream car, they’ve always wanted it. They get one
that design. You look at the top cars, the fit, the finish, the of these talented builders to build it just the way they
amount of work that goes into them, and it’s just magic. want it, they enjoy it for a while, then sell it – allowing
You might see an inch taken out here or an inch added somebody to buy it and enjoy as well.
there, and at first glance you can’t identify what exactly Barrett-Jackson’s 50th anniversary is the perfect
has been done to it. They look like something that was opportunity to celebrate the cars, celebrate the heritage
designed from the factory, but there’s just a little something and celebrate the hobby we all love and enjoy – and,
about them that’s really not obvious when you walk up to more importantly, keep it alive as we move forward into
it. You have to study these cars, and the more you look at the next generation. These visionary custom cars that will
them the better they look. I think that’s the sign of a true compete for the Barrett-Jackson Cup are taking the lead
champion. It just flows and comes together so seamlessly it in expanding the boundaries of the possible and blazing
looks like it was born that way. a trail for the future.

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