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What’s Hot in the Collector Car Arena


                We’ve entered a digital-media-driven age, one with
             TRENDSETTERS
                an increasingly expansive idea of what makes a car
                collectible. In a growing world, with expanding
                demographics, trends in the market are certain to evolve.
                Recognizing, and even anticipating, these changes are
                part of the larger goal of those in the industry.
                For over 50 years Barrett-Jackson has been at the
                forefront of emerging trends in the collector car     1979 FORD BRONCO CUSTOM SUV - NO RESERVE
                marketplace. Some two decades ago Barrett-Jackson     This highly sought-after 1979 Ford Bronco Ranger XLT is
                Chairman and CEO Craig Jackson and President Steve    powered by a 460ci big-block engine, headers and a C6
                Davis foresaw a dynamic shift: the rise of professionally   automatic transmission. This second-generation custom
                built Resto-Mods. Since then, demand for Resto-Mods   Bronco has a 2-inch Skyjacker Lift, Rancho 5000 shocks
                and Pro-Touring-style vehicles has reshaped the collector   and BFGoodrich tires. The tan interior complements the tan
                car hobby, with Barrett-Jackson continually seeing new   exterior and boasts high-back captain’s chairs. Additional
                record sales set the pace on the auction block with these   features include Retrosound stereo, factory air conditioning,
                “new” collectibles.                                   power steering and power brakes.
                Barrett-Jackson auctions have long represented
                the purest expression of what’s happening in the
                marketplace. One of the biggest things happening on
                the auction block today actually began some time ago:
                the appeal of classic, late-model and custom off-roaders.



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        68         BAR R ET T -JA C KS O N E X PE R I E N C E        F ALL 2021
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