Page 9 - Experience Magazine Winter 2023

WHAT DRIVES YOU Craig Jackson’s
The best part about owning cars is driving them. For
me, driving isn’t just about getting from point A to VIEW
point B, but rather the freedom and independence that
comes with it. For many car enthusiasts, our passion for FROM THE
driving started with our first car, which in my case was a
1966 Pontiac LeMans. The first night I had my license, BLOCK
I headed for the drive-in movies. The moment you get
your license, a whole new world opens up to you.
Like many of our auction friends and family, I’ve had the
opportunity to get behind the wheel of more than a few An avid car collector, award-winning restorer and racing
cars over the years and share that experience. Adrenaline enthusiast. With Craig at the helm, the Barrett-Jackson
is a massive part of the thrill of driving, which is why Auction Company is celebrating over 50 successful
vintage racing can be so appealing. The kick that comes years in the collector car hobby.
from going at high speeds is familiar to many. Racing
has a way of bringing people together and fostering new
friendships. One experience that come to mind was
racing my brother Brian’s 1965 Shelby GT350 at Laguna
Seca during the Rolex Motorsports Reunion in Monterey
(opposite page, Brian top left and me top right). It was on the Fall 2022 Barrett-Jackson Road Tour. Having
also exhilarating being behind the wheel of a modern the opportunity to bond with other like-minded
Ford GT on a track here in Arizona, and when I was in car enthusiasts over a shared love of getting behind
the passenger seat on open asphalt with Santino Ferrucci the wheel is good for the soul. Road trips in general
(opposite page, center right), driver of the No. 23 Barrett- have made it possible to test out and fall in love with
Jackson car in the 2022 Indy 500. features like Super Cruise, the hands-free driving-
assistance technology on the Cadillac Escalade.
One of the fastest cars I’ve had the pleasure of driving is
the Bugatti Veyron while filming “No Reserve Drifting” Great times behind the wheel are certainly not limited to
with Formula Drift driver Vaughn Gittin Jr. – especially the pavement. An off-road vehicle lets you get out there
the thrill of him doing donuts around the Bugatti and explore, bringing even more joy to driving. Some
(opposite page, center left). Driving DJ Deadmau5’s favorite off-road machines that have become wildly
2015 McLaren P1 inspired me, like many others, to popular include Ford Broncos from all generations.
add one to my collection. Recently we filmed the 2005 The selection of custom and original 4x4s at the 2023
Porsche Carrera GT (opposite page, lower left) that is Scottsdale Auction is incredible. The latest Hummer EV
heading to Scottsdale this year and selling with No Edition 1 pickup is like driving the future – and let’s just
Reserve. That car just really wants to go! say, that vehicle’s CrabWalk mode is fantastic.
Driving is at the heart of what we do at Barrett-
Driving isn’t always about going fast. Sometimes it’s
about pushing forward, driving trends within the Jackson, whether it be driving fast cars, driving the
hobby and making new connections. It’s amazing how hobby or driving the company with our partners in
much modern performance can alter the original feel the IMG and Endeavor network. That partnership
of the car. Barrett-Jackson has long been an advocate enables us to optimize our guest experiences, as well
for Resto-Mods, and a pioneer in that segment where as create new opportunities for car enthusiasts around
we have made friends with many talented builders. The our live events and media offerings at our auctions
Barrett-Jackson Cup, which is part of the 2023 Scottsdale across the country. We have many exciting aspects of
Auction, showcases innovative master craftsmen that our events in the works, including new dining, fashion
thrive by breathing new life into original muscle cars and automotive experiences.
while making them Resto-Modded masterpieces. I look forward to seeing all of you at the Scottsdale
Auction to witness the combined horsepower of
A love of driving is also about the excitement of going
places and meeting new people along the way, which Endeavor, IMG and Barrett-Jackson. Stay tuned to see
is why we drove Barrett-Jackson to take place in other where this partnership drives the company and the
cities across the country and added Road Tours to our hobby next, and let us know how can we make the
roster. Recently, I had the pleasure of driving a 2022 Barrett-Jackson experience even better for you.
Cadillac CT5-V Blackwing (opposite page, lower right) — CRAIG JACKSON

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