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the car in using a forklift up to a second-floor large 4K laser projection screen that drops down
loading dock,” Jackson recalled. “We then literally from above. Surround-sound speakers tucked into
rebuilt the room around the car, even fabricating a the ceiling point down towards the table when
special ceiling with a stainless-steel roof.” activated, and a 12-inch subwoofer inside the car
There was also concern about people being able to allows those sitting in the meeting to literally feel
see over the top of the car as they sat at the table, the sound.
so Jackson and his in-house fabricators “slammed” Finishing touches include LED lighting
it, removing the suspension and shaving off the underneath the car and around the massive table.
bottom of the tires so the Porsche sits flat and Large historic photos of Barrett-Jackson’s Arizona
lower to the ground. Special metal supports were auction sites through the years adorn the walls,
welded on to hold the large glass tabletop, and and the shelving showcases a multitude of items
then the audio/visual team got to work. highlighting the company’s history and role in the
collector car community.
Walk into a meeting here and be ready for
an incredible experience. Slip into one of the The incredible high-tech conference room serves
customized Barrett-Jackson chairs around the as a fitting gathering place to discuss upcoming
table or onto one of the custom bench seats auctions, new endeavors and how Barrett-Jackson
along the wall, which feature the same diamond can continue to innovate in the years to come.
stitching you’d find in a high-quality collector It is an important reminder not only of the past,
car. Plug your laptop into one of the multimedia but also of what is possible when people gather
jacks built into the Porsche’s windows and keep around a collectible vehicle.
everything powered up using the charging stations – Barbara Toombs
found at each table corner. Have a video to
present? Just press play and it will appear on the

94 BARRETT-JACKSON EXPERIENCE FALL 2021