Page 15 - Experience Magazine Spring 2022
P. 15

JANUARY AUCTION IGNITES THE

                                                                                   COLLECTOR CAR MARKET

                                                                                   In total, 1,857 vehicles sold for
                                                                                   over $195.9 million, while 1,153
                                                                                   pieces of automobilia brought in
                                                                                   over $7.3 million, bringing the
                                                                                   total auction sales to more than
                                                                                   $203.2 million with a 100% sell-
                                                                                   through rate and over 190 world
                                                                                   record auction sales achieved.
                                                                                   In addition to its quality collector
                                                                                   car docket, Barrett-Jackson brought
                                                                                   back the prestigious Barrett-Jackson
                                                                                   Cup to recognize the talent and
                                                                                   craftsmanship of custom car and
                                                                                   truck builders.
                                                                                   OPENING WEEKEND: The 50th
                                                                                   anniversary of Barrett-Jackson’s
                                                                                   flagship Scottsdale auction opened
                                                                                   its gates Saturday, Jan. 22, with an
                                                                                   abundance of fun activities and
                                                                                   experiences as part of QuikTrip
                                                                                   Family Day.
                                                                                   The morning began with “supercar
                                                                                   therapy” for 20 Very Important
                                                                                   Passengers and their families as part of
                                                                                   Barrett-Jackson’s partnership with the
                                                                                   Driven Project. The VIPS — children
                                                                                   battling serious illnesses and life
                                                                                   challenges — were treated to a police-
                                                                                   escorted supercar adventure around
                                                                                   WestWorld and through the auction
                                                                                   site, riding in Lamborghinis, Ferraris
                                                                                   and McLarens. Additionally, auction
                                                                                   guests enjoyed a visit from Phxdriven,
                                                                                   The Supercar Club of Arizona.
                                                                                   Also on display were the 50 incredible
                                                                                   custom builds vying for the Barrett-
                                                                                   Jackson Cup, presented by eBay
                                                                                   Motors and sponsored by Summit
                                                                                   Racing Equipment, Meguiar’s, Snap-
           Above: Both setting auction world records; Lot #3009 - 2023 Chevrolet Corvette Z06 Vin 001 - First Retail
           Production 70th Anniversary Edition - SOLD! $3.7 Million with 100% of the hammer price benefiting Operation   On and AutoHunter. A “parade”
           Homefront. Lot #1398 - 2004 Porsche Carrera GT - SOLD! $1.98 million.   across the auction block was followed



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