Page 101 - Experience Magazine Spring 2022
P. 101

Barrett-Jackson, The World’s Greatest Collector Car
                                                                   Auctions, joined forces with Dreyer & Reinbold Racing
                                                                   to sponsor the No. 23 DRR Palermo’s/Barrett-Jackson
                                                                   Chevrolet IndyCar driven by Santino Ferrucci in the 106th
                                                                   running of the Indianapolis 500 at Indianapolis Motor
                                                                   Speedway (IMS) on May 29, 2022.
                                                                   “Having the Barrett-Jackson brand on one of the 33
                                                                   cars competing in The Greatest Spectacle in Racing is
                                                                   something I am incredibly proud of. Bringing all this
                                                                   full-circle is truly a milestone for me and for all of us
                                                                   at Barrett-Jackson,” said Craig Jackson, chairman and
                                                                   CEO of Barrett-Jackson. “I have many fond memories
                                                                   of attending the Indy 500 with Tom Barrett.”

                                                                   Tom Barrett earned a reputation as the “World’s
                                                                   Greatest Name in the Collector Car Industry” and
                                                                   was the co-founder of Barrett-Jackson. He was a
                                                                   regular fixture at the Indy 500 each year from 1949
                                                                   through the mid-1990s. Tom’s enjoyment of all
                                                                   things automotive led to a passion for fast cars
                                                                   and eventually resulted in his ownership of a team
                                                                   in 1981 and becoming a sponsor of other drivers
                                                                   throughout the years.
                                                                   “Tom always had a suite at the Indy 500, and I
                                                                   remember walking along pit row with him and other
                                                                   industry icons like Linda Vaughn. He knew everybody,
                                                                   including Roger Penske and many guys from the Indy
                                                                   side of the automotive world,” Craig said.
                                                                   Barrett-Jackson has an established history of
                                                                   champion drivers at its auctions, including Roger
                                                                   auctioning race cars and hosting team owners and
                                                                   Penske, owner of the IndyCar Series, Indianapolis
                                                                   Motor Speedway and the Penske Racing Team; and
             CIRCLE                                                Indy 500 drivers who have previously attended Barrett-
                       FULL  Chip Ganassi, owner of Chip Ganassi Racing. Former

                                                                   Jackson auctions include  Paul Tracy, Dan Gurney,
                                                                   Parnelli Jones, Tom Sneva, and Arie Luyendyk, a close
                                                                   Jackson family friend.
                 BARRETT-JACKSON PARTNERED                         Ferrucci, who drove the No 23 Indy car, made an
                        WITH DREYER & REINBOLD                     impression on the Barrett-Jackson team well ahead
                                                                   of this race. Their first introduction occurred in 2017
                         RACING TO SPONSOR THE                     at the Barrett-Jackson Northeast Auction. Ferrucci
                INDY 500 NO. 23 RACE CAR WITH                      joined Barrett-Jackson president Steve Davis and
                       DRIVER SANTINO FERRUCCI                     Craig on the block to witness automotive action that
                                                                   is completely different than what he experiences on
                                                                   the racetrack.
                                                                   The 2022 race was Ferrucci’s fourth Indianapolis start.
                                                                   The 23-year-old driving star, a resident of Dallas,TX,
                                                                   qualified in 15th position and started the race from



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