Page 101 - Experience Magazine Spring 2022
P. 101
Barrett-Jackson, The World’s Greatest Collector Car
Auctions, joined forces with Dreyer & Reinbold Racing
to sponsor the No. 23 DRR Palermo’s/Barrett-Jackson
Chevrolet IndyCar driven by Santino Ferrucci in the 106th
running of the Indianapolis 500 at Indianapolis Motor
Speedway (IMS) on May 29, 2022.
“Having the Barrett-Jackson brand on one of the 33
cars competing in The Greatest Spectacle in Racing is
something I am incredibly proud of. Bringing all this
full-circle is truly a milestone for me and for all of us
at Barrett-Jackson,” said Craig Jackson, chairman and
CEO of Barrett-Jackson. “I have many fond memories
of attending the Indy 500 with Tom Barrett.”
Tom Barrett earned a reputation as the “World’s
Greatest Name in the Collector Car Industry” and
was the co-founder of Barrett-Jackson. He was a
regular fixture at the Indy 500 each year from 1949
through the mid-1990s. Tom’s enjoyment of all
things automotive led to a passion for fast cars
and eventually resulted in his ownership of a team
in 1981 and becoming a sponsor of other drivers
throughout the years.
“Tom always had a suite at the Indy 500, and I
remember walking along pit row with him and other
industry icons like Linda Vaughn. He knew everybody,
including Roger Penske and many guys from the Indy
side of the automotive world,” Craig said.
Barrett-Jackson has an established history of
champion drivers at its auctions, including Roger
auctioning race cars and hosting team owners and
Penske, owner of the IndyCar Series, Indianapolis
Motor Speedway and the Penske Racing Team; and
CIRCLE Indy 500 drivers who have previously attended Barrett-
FULL Chip Ganassi, owner of Chip Ganassi Racing. Former
Jackson auctions include Paul Tracy, Dan Gurney,
Parnelli Jones, Tom Sneva, and Arie Luyendyk, a close
Jackson family friend.
BARRETT-JACKSON PARTNERED Ferrucci, who drove the No 23 Indy car, made an
WITH DREYER & REINBOLD impression on the Barrett-Jackson team well ahead
of this race. Their first introduction occurred in 2017
RACING TO SPONSOR THE at the Barrett-Jackson Northeast Auction. Ferrucci
INDY 500 NO. 23 RACE CAR WITH joined Barrett-Jackson president Steve Davis and
DRIVER SANTINO FERRUCCI Craig on the block to witness automotive action that
is completely different than what he experiences on
the racetrack.
The 2022 race was Ferrucci’s fourth Indianapolis start.
The 23-year-old driving star, a resident of Dallas,TX,
qualified in 15th position and started the race from
FOR THE COMPLETE DOCKET 101