Page 87 - Experience Magazine Fall 2022

By teaming up with local organizations and supercar owners, the
Driven Project provides these amazing children with an adrenaline-
filled escape that helps them forget about their everyday challenges
for a moment while they create memories they will cherish forever.
“It is a privilege to have the opportunity to provide this unique
experience for these children and their families,” said Carolyn
Jackson, Chief Philanthropy Officer and Vice President of Brand
Strategy for Barrett-Jackson. “Barrett-Jackson was founded on the
principle of giving back to those in need. Their smiles, the excitement
on their faces when they come to Barrett-Jackson and ride along in
these supercars is what this initiative is all about.”
Carolyn and Craig Jackson first became aware of the Driven
Project in 2021 while attending Cody Walker’s FuelFest in Phoenix.
Following the event, Barrett-Jackson coordinated with the Driven
Project to kick off the 50th anniversary celebration during the 2022
Scottsdale Auction.

The auction company’s team is profoundly touched each time
Barrett-Jackson provides a platform for the extraordinary endeavor.
Barrett-Jackson is proud and honored to make a difference in the
lives of the participants and looks forward to hosting more children
and their families at future events.
– Nicole Ellan James