Page 74 - Experience Magazine Fall 2022

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Following The Road To $150 Million Raised For Charity

Charity has always been a core pillar of Barrett-Jackson, After Barrett-Jackson’s most recent auction this past June
dating back to the “Fiesta de los Autos Elegantes” charity in Las Vegas, the total amount raised for charity reached
car show held by the Barrett and Jackson families in the $148.6 million. With the significant milestone of the
1960s before they formed the auction company in 1971. $150 million mark in sight, take a look at the road to
reaching this number with some of the organizations
The sale of “charity cars” on the auction block has
become a signature component of each event. Among and people that have been helped along the way.
the most popular donated vehicles are VIN 001, a $3,700,000: Operation Homefront
tradition that began in 2006 at the Scottsdale Auction During the 2022 Scottsdale Auction, Chevrolet
when Ford first revealed the 2007 Shelby GT500, which generously donated VIN 001 of its 2023 Corvette
sold for an unprecedented $600,000. 100 percent of the Z06, the first retail production vehicle of the 70th
hammer price benefited the Carroll Shelby Children’s Anniversary Edition (above). The vehicle raised
Foundation, beginning the tradition of waiving all fees $3,700,000 for Operation Homefront, a national
and commissions for charity vehicles. 501(c)(3) nonprofit.
The tradition continued at each auction and a dozen A portion of the funds raised helped Air Force Veteran
years later, Barrett-Jackson auctioned 10 charity vehicles Trevor Allison and his family through the Transitional
at the 2018 Scottsdale Auction, catapulting its total Homes for Veterans (THV) program.
funds raised for charity past the $100 million mark.
The Allison family faced uncertainty as Trevor was
That same year, Barrett-Jackson kicked off its first reintegrating into civilian life after a back injury and PTSD
yearlong charitable initiative — “Driven Hearts” — left him unable to serve. He and his wife Brittany were
which reached millions and raised millions to benefit newlyweds when he enlisted in the Air Force in 2013.
the American Heart Association (AHA). “I planned to be in the Air Force for 20 years. Getting

74 BARRETT-JACKSON EXPERIENCE FALL 2022