Page 6 - Experience Magazine Fall 2022

to the auction excitement that we
are known for. Many new aspects
of the events, including additional
Craig Jackson’s dining, fashion and automotive
experiences, are in the works.
VIEW I am so pleased to partner with
FROM THE the leader in event management
to optimize our guest experiences
BLOCK and create new opportunities
for car enthusiasts around our
live events and media offerings.
Whether you’ve grown up around
the auctions or have recently
experienced one as a bidder,
consignor or guest — we are all
A PARTNERSHIP FOR THE FUTURE looking forward to enhancing the
Barrett-Jackson has always strived to bring our guest auctions for everyone in our collector car community.
experience to the next level. We were the first to To start things off at the upcoming Houston Auction,
implement internet bidding, the first to produce live the Opening Night Party will take place Wednesday,
TV broadcasts and the first to offer 100-percent No October 19, at NRG Center. The acclaimed Texas-
Reserve auctions. We are innovators — constantly based Emerald City Band will headline the evening
looking forward to where we can expand the Barrett- filled with live music, dancing and Texas cuisine.
Jackson experience and the collector car hobby.
We have an incredible variety of vehicles on the
Over the summer, Barrett-Jackson announced its docket October 20-22, 2022, in Houston, including
partnership with IMG, an Endeavor company and a 2019 Ford GT, a Jeff Hayes 1967 Corvette custom
global leader in events, media, sports and fashion, convertible, a 2022 GMC Hummer EV Edition 1
which has acquired a majority stake in Barrett- pickup, supercars, classic muscle and more — all
Jackson. IMG owns, operates and commercially selling with No Reserve.
represents hundreds of events around the world. We
now are backed by its global network and expertise in Along with the excitement on the auction block, we will
building world-class experiences. be crowning the winner of our 2022 Fantasy Bid game
presented by Dodge with a 2022 Dodge Challenger
Pairing with the unique power of the Endeavor as the grand prize, providing exhilarating rides on the
network has created an unparalleled opportunity for Barrett-Jackson Performance Track with Cadillac as a
our company, immediately opening doors that will first-time participant and, as always, will have a first-rate
continue to amplify and accelerate the growth of shopping selection in our Exhibitor Marketplace.
Barrett-Jackson as a global lifestyle brand and bring
the latest innovations in entertainment and live events I look forward to seeing you all in Texas to witness
to our guests at our auctions across the country. the combined horsepower of Endeavor, IMG
and Barrett-Jackson. Stay tuned to see where this
IMG has admired Barrett-Jackson for years and is just partnership takes the company next, and how we will
as excited as we are to continue to elevate every aspect grow and enrich this generation and the next of the
of our company and what we offer. With them, we will collector car community.
be opening new doors during a time when enthusiasm
around collector cars and live events, along with — CRAIG JACKSON
demand for auto-related content, is at a record high — An avid car collector, award-winning restorer and racing
and as car collectors are increasingly trending younger. enthusiast. With Craig at the helm, the Barrett-Jackson Auction
Company is celebrating over 50 successful years in the
Barrett-Jackson and IMG will continue to answer this collector car hobby.
call with innovation and expansion.
The auctions that you know and love are certainly
not going away. With Steve Davis and I still being the
driving force, having IMG as a partner will only add

6 BARRETT-JACKSON EXPERIENCE FALL 2022