Page 36 - Demo

36 BARRETT-JACKSON EXPERIENCE SPRING 2024CROSSING THE BLOCKTHE 2020 LAMBORGHINI AVENTADOR SVJGRABBING THE BULLBY ITS HORNSLamborghini, renowned for its luxurious and highperformance sports cars, was founded in 1963 by Ferruccio Lamborghini, an Italian entrepreneur and tractor manufacturer. Born under the zodiac sign of Taurus, Ferruccio deeply appreciated bullfighting and the strength and determination associated with the bull. His company initially aimed to challenge the dominance of Ferrari, known for its prancing horse logo, which is meant to symbolize the command of a domain that many would have thought unconquerable in the sports car market. In an effort to send a clear message of his determination and his goals, Ferruccio incorporated the bull into the Lamborghini logo. Lamborghini's first creation, the 350 GT, debuted in 1964, setting the stage for a series of iconic models to follow, including the Miura, Countach, Diablo and Murciélago. Over time, Lamborghini’s engineering expertise has expanded and led to the development of groundbreaking models like the Gallardo and Aventador.Today, Lamborghini remains synonymous with luxury, performance and cutting-edge design, with a global presence and a dedicated following among enthusiasts and collectors alike. Among its flagship models is the 2020 Lamborghini Aventador Super Veloce Jota, or simply SVJ.