Page 54 - Experience Magazine Fall 2023

DRIVE ME TO THE MOON

GM’S “MOONSHOT” HUMMER FEATURES NODS TO APOLLO 11

While General Motors’ all-electric Hummer may creating a cohesive lunar surface pattern throughout
not actually be exploring the moon any time soon, the vehicle’s interior.
the initial GMC Hummer EV Edition 1 showcases a The captivating space exploration motif finds further
distinct lunar aesthetic. The design team, operating expression within the dashboard displays, which
under tight deadlines, enthusiastically embraced the immerse the observer in graphics portraying the
challenge of creating a game changing electric vehicle Hummer EV gracefully traversing the rugged terrains
and likened it to a “moonshot” endeavor, drawing of both the moon and Mars. Activating the launch
parallels to NASA’s historic Apollo 11 lunar mission. control mode – aptly dubbed “Watts to Freedom” by
This sense of a daring leap fueled the creativity within GM – unleashes a symphony of power as the system
the design studio, resulting in playful space-themed channels its might into a swift 0-60 mph surge in
surprises woven into the design details of the 2024 approximately 3.5 seconds, courtesy of the dynamic
GMC Hummer EV SUV Edition 1 – VIN 001 of
which is selling with No Reserve at Barrett-Jackson’s
inaugural 2023 New Orleans Auction, September 28-
30, at the Ernest N. Morial Convention Center.
Draped in the distinct Moonshot Green Matte exterior
paint, a bespoke option reserved solely for the SUV
Edition 1 variant, the 2024 GMC Hummer EV SUV
stands out with its celestial allure. Inside, the Lunar
Shadow-themed interior envelops occupants, adorned
with Tech Bronze accents meticulously reminiscent of
the iconic Apollo lunar module and the pioneering
Lunar Roving Vehicle (LRV). Interestingly, General three-motor e4WD propulsion system. The trio of
Motors Defense Research Laboratories played a pivotal electric motors seamlessly combines to yield an
role in providing wheels, motors and suspension estimated 830 horsepower and 11,500 ft/lbs of torque,
components for NASA’s first LRV on the moon during an undeniable testament to its prowess.
the Apollo 15 mission. During the transition to Watts to Freedom, interior
However, incorporating Apollo-inspired elements visual and audio cues orchestrate a “pre-launch
within the Hummer EV’s design is not confined to countdown” sensation. These cues include distinctive
these aspects alone. auditory elements emanating from the speakers and
Enhancing the auditory experience, the metal speaker captivating screen animations. As the Hummer EV
grilles of the Hummer EV’s high-end Bose 14-speaker readies itself for its thrilling launch, a deliberate two-
premium sound system feature a unique touch: inch descent ensues, purposefully lowering its center
a topographical map of the moon’s famed Sea of of gravity to enhance stability and performance during
Tranquility, hallowed ground for the momentous this electrifying acceleration sequence.
Apollo 11 lunar landing in July 1969. The design Expanding the driver’s vista beyond terrestrial confines,
goes a step further, incorporating a boot-print motif, the Hummer EV introduces a captivating connection
paying homage to the indelible footprints Neil from Earth to the moon through its innovative Infinity
Armstrong and Buzz Aldrin left on the moon. This Roof. This panoramic feature embraces open-air
subtle yet profound lunar tribute extends its reach driving through its modular, translucent Sky Panels,
to the rubber floor mats and the lining of a pass- generously affording occupants an unobstructed gaze
through compartment within the central console, at the expanse above. At a moment’s notice, these

54 BARRETT-JACKSON EXPERIENCE FALL 2023