Page 23 - Experience Magazine Fall 2023

ALL-NEW BARRETT-JACKSON FAN ZONE
IN TOTAL, 496 VEHICLES WERE SOLD AT
THE AUCTION, ALL WITH NO RESERVE AND
ACHIEVING OVER 30 WORLD-RECORD
AUCTION SALES. 264 PIECES OF AUTHENTIC
AUTOMOBILIA WERE ALSO SOLD.
AND INCREDIBLE COLLECTOR CARS KICK
OFF THE ACTION IN LAS VEGAS
On Thursday, June 22, the 2023 Las Vegas
Auction began, marking 15 years of the
World’s Greatest Collector Car Auctions in the
Entertainment Capital of the World. Barrett-
Jackson curated an electrifying experience,
captivating bidders and guests alike in the West
Hall of the Las Vegas Convention Center.
The collector vehicle sales on Thursday
showcased several styles, ranging from muscle
cars to SUVs. Lot #104, a 1973 Ford Mustang
convertible, and a 1981 Pontiac Firebird Trans
Am (Lot #136) were in the spotlight, followed
by a 1960 Chevrolet Impala custom sedan (Lot
#151). Modern collectibles, including a 2022
Ford Bronco (Lot #138) and a 2005 Bentley
Continental GT (Lot #75), demonstrated
emerging trends among collectors.
Adjacent to the auction arena, over 50 sponsors
and exhibitors enticed numerous shoppers,
offering everything from a Transformers statue
to log homes and estate jewelry. Guests also had
the pleasure of experiencing the vibrant Barrett-
Jackson Fan Zone. Thursday’s entertainment
included a performance by Robin Wilson and
Jesse Valenzuela of the Gin Blossoms, presented
by Hilton Grand Vacations. Fans also had the
opportunity to meet and greet Miesha Tate, the
former UFC Bantamweight Champion, as well as
Professional Bull Rider Dakota Louis. ReRide, the
PBR mascot, was also on hand to entertain guests.
Other attractions in the Fan Zone included a UFC
green screen “walk-out,” a Formula 1 Las Vegas
Grand Prix 2023 display, a mechanical bull and a
supersized claw machine.
The atmosphere at the Barrett-Jackson
Performance Track was electric, as guests
immersed themselves in thrilling rides that
sent their adrenaline soaring with professional
drivers behind the wheel of the latest Toyota
Supras, Dodge Chargers and Challenger
Hellcats. Adjacent to the track, guests were
able to participate in the Lucid Driving
Experience. This unique opportunity offered
demonstration rides and drives down the Las
Vegas Strip in a new Lucid Air.
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