Page 69 - Expereience_Magazine_2021_Fall_Barrett-Jackson

“We continue to see growing interest from Gen Xers and
millennials fueling the demand for classic trucks and
SUVs,” said Barrett-Jackson Chairman and CEO Craig
Jackson. “Interest in trucks and SUVs is the direct result of
the expanding presence of this younger demographic in
the hobby.”
When SUVs first started growing in popularity, the median
sale price at the 2015 Scottsdale Auction was $33,000.
Flash forward to Scottsdale 2021 and the average leapt an
incredible 267 percent to $120,000. The Scottsdale Auction
LOT #712 - 1972 CHEVROLET BLAZER K5 SUV - NO RESERVE wasn’t an outlier. At the 2021 Las Vegas Auction a custom
This 1972 Chevrolet K5 Blazer received a recent professional, no- version of the Bronco’s main rival – a 1971 Chevrolet K5
expense-spared, frame-off restoration by renowned builder Creative Blazer (Lot #731) – sold for a jaw-dropping $181,500.
Rods & Restoration. Awarded Chevy Truck Pick at Goodguys Nashville
Nationals May 2021. Powered by its original 350ci V8 block, rebuilt 0.30 “We recognized years ago that this was a growing segment in
over and upgraded with electronic fuel injection, a comp cam, Edelbrock the collector car market - especially among younger buyers.
intake, AFR aluminum heads and a March serpentine system. The engine We’ve built our dockets to feed that trend,” said Barrett-
is mated to a 700R4 4-speed automatic transmission. This K5 also Jackson President Steve Davis.
features power steering, Vintage Air and power front disc brakes with a As younger generations enter their prime collection-
Wilwood master cylinder. I building years, the cars they desire are reflections of what
they thought of as “cool” when they were young. Cars that
entered the pop culture zeitgeist in films like the “The Fast
and The Furious” and video games like “Need for Speed”
or “Gran Turismo” resonate with younger generations the
same way that George Barris’ Batmobile or the General Lee

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